Using Online Press Kits to Increase Book Sales Posted By : Drew Gerber

If you're an author, media coverage is the best and most cost-effective way to increase your book's sales. What media coverage does, that no ad can do, is build your credibility among your target audience. When they hear an interview with you on a local radio program, read a newspaper article where you've been used as an expert source or watch a television segment featuring you, your book and your expertise, the audience is engaged. And an engaged audience is who will purchase your book.