Who Needs Video? 5 Strategies for Making Text Testimonials Sell Posted By : Colleen Francis

The problem is that these days, there is a lot of talk about needing to get video on your website. As a result, those who don't have video testimonials often feel that there is no point in using the text testimonials that they do have. And this is a critical mistake. Why? There is no argument that video testimonials are effective but compared to not using any social proof, using text testimonials is infinitely better.